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ITV Be : 2014 Idents
ITV Be launched on Wednesday 8th October 2014 as the new home for many of ITV2's lifestyle and reality shows - including the popular 'The Only Way is Essex' and 'The Real Housewives of ...' series.

Whilst ITV Be began with a wide variety of idents and bumpers, by 2021 the channel's presentation had been reduced to just a few idents (Feathers and Glitter predominantly) and the break bumpers were replaced by themed bumpers featuring the casts of 'The Only Way is Essex' and 'The Real Housewives of Cheshire'.
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Balloons ident.
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Bubbles ident.
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Bubbles 'Next'.
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Diamonds ident.
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Doughnuts ident.
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Doughnuts 'Next' (1)
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Doughnuts 'Next' (2)
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Popcorn ident.
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Sweets ident.
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Feathers ident.
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Leaves ident.