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ITV4 : 2013 Idents
At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV4 is the home of sport and cult classics. The idents feature members of the public acting out their fantasies.
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Cardboard boxes ident.
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Six years after the original, in late 2019, another ident has aired showing the passenger of the car setting up the cardboard boxes for another run.
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And a further ident, also added in 2019, showing the driver's view of racing around the warehouse.
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Trophy Lift ident.
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Tour de Garage ident.
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Explosion ident.
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Kung Fu ident.
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Bonnet Roll ident - original version with red ITV4 logo.
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Bonnet Roll ident - second version with white ITV4 logo.
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Rock 'n Rolls ident.
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Laundryman! ident.
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A special ident to introduce Indian Premier League Cricket on ITV4.
Idents added in 2014.
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Laundryman! 2 ident.
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Paintball ident.