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ITV4 : 2013 Idents
All videos at a glance
At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV4 is the home of sport and cult classics. The idents feature members of the public acting out their fantasies.
Cardboard boxes ident.
ITV4
ITV4

21secCardboard boxes ident
HD19secCardboard boxes ident (HD)
Six years after the original, in late 2019, another ident has aired showing the passenger of the car setting up the cardboard boxes for another run.
ITV4
ITV4

18secCardboard boxes ident (2)
HD19secCardboard boxes ident (2) (HD)
And a further ident, also added in 2019, showing the driver's view of racing around the warehouse.
ITV4
ITV4

22secCardboard boxes ident (3)
HD18secCardboard boxes ident (3) (HD)
Trophy Lift ident.
ITV4
ITV4

19secTrophy Lift ident
HD17secTrophy Lift ident (HD)
Tour de Garage ident (1)
ITV4
ITV4

19secTour de Garage ident (1)
HD21secTour de Garage ident (1) (HD)
Tour de Garage ident (2)
ITV4
ITV4

HD19secTour de Garage ident (2) (HD)
Explosion ident.
ITV4
ITV4

20secExplosion ident
Kung Fu ident.
ITV4
ITV4

21secKung Fu ident
HD18secKung Fu ident (HD)
Bonnet Roll ident - original version with red ITV4 logo.
ITV4
ITV4

20secBonnet Roll ident (1) (Red)
HD21secBonnet Roll ident (1) (Red) (HD)
Bonnet Roll ident with blue ITV4 logo shown in 2015.
ITV4
ITV4

20secBonnet Roll ident (1) (Blue)
A different version of Bonnet Roll where they don't actually roll over the bonnet.
ITV4
ITV4

HD23secBonnet Roll ident (2) (No Roll)
Rock 'n Rolls ident.
ITV4
ITV4

19secRock 'n Rolls ident
HD19secRock 'n Rolls ident (HD)
Laundryman! ident.
ITV4
ITV4

17secLaundryman! ident
A special ident to introduce Indian Premier League Cricket on ITV4.
ITV4
ITV4

21secCricket ident
Laundryman! 2 ident added in 2014.
ITV4
ITV4

18secLaundryman! 2 ident
HD19secLaundryman! 2 ident (HD)
Paintball ident added in 2014.
ITV4
ITV4

19secPaintball ident
HD21secPaintball ident (HD)
Home > ITV > ITV4 > 2013-2022 > 2013 Idents

 2013 Idents
2013 Miscellaneous
Special Idents
Special Presentation
Christmas 2013 to 2020