ITV3 : Current Idents
Collected Stories

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV3 has been given a midnight blue logo, and, as the home of ITV's crafted drama collections, has a set of incredibly detailed, stop-motion idents created from hand-cut and crafted paper scenes set in bell jars.
First Collection
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The Garden ident.
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Darker ident.
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Masked Ball ident.
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Forensic Laboratory ident.
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The Sea ident.
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The Writer ident.
Second Collection
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Classic Films ident.
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Detective ident.
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Plant Life ident.
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The Chase ident.