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ITV3 : 2013 Idents
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At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV3 has been given a midnight blue logo, and, as the home of ITV's crafted drama collections, has a set of incredibly detailed, stop-motion idents created from hand-cut and crafted paper scenes set in bell jars.
First Collection
The Garden ident.
ITV3
ITV3

21secThe Garden ident
HD16secThe Garden ident (HD)
Wolf ident.
ITV3
ITV3

20secWolf ident
HD18secWolf ident (HD)
Masked Ball ident.
ITV3
ITV3

20secMasked Ball ident
HD19secMasked Ball ident (HD)
Forensic Laboratory ident.
ITV3
ITV3

19secForensic Laboratory ident
HD18secForensic Laboratory ident (HD)
The Sea ident.
ITV3
ITV3

21secThe Sea ident
HD18secThe Sea ident (HD)
The Writer ident.
ITV3
ITV3

22secThe Writer ident
HD20secThe Writer ident (HD)
Second Collection
Classic Films ident.
ITV3
ITV3

17secClassic Films ident
HD18secClassic Films ident (HD)
Detective ident.
ITV3
ITV3

18secDetective ident
HD21secDetective ident (HD)
Plant Life ident.
ITV3
ITV3

18secPlant Life ident
The Chase ident.
ITV3
ITV3

18secThe Chase ident
HD20secThe Chase ident (HD)
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 2013 Idents
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Christmas 2013 to 2020