Along with ITV1 and ITV2, on 16th January 2006 ITV3 introduced completely new presentation with the launch of the new ITV logo. The theme for ITV3 is 'seeing the bigger picture'.
In this ident, the main visual is a timepiece with the focus on a ladybird on the second hand.
  | 17sec | 2276 Views | Ladybird ident |
As a rose is pruned, there is a quick transition to what could be the burning end of a cigar.
| | 14sec | 1827 Views | Rose ident |
A simple allusion to size - the grandeur of a spiral staircase seen in the detail of a sea-shell.
| | 15sec | 1831 Views | Shell ident |
Again, seeing the bigger picture, a coil of red rope becomes a delicate thread.
| | 14sec | 1299 Views | Thread ident | |
 | 13sec | 1120 Views | Thread ident (HD) |
Initially the woman places a small peticoat in the case, yet when she walks away, she's seen wearing a much larger one under skirt.
| | 17sec | 1266 Views | Woman ident |
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