At the launch of ITV3 in November 2004, the channel's presentation style followed that of ITV1 and ITV2 with a big bold numeral topped with the split-block ITV logo.
A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.
This ident explores the themes of ITV3's programming.
Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.
Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.