At the launch of ITV3 in November 2004, the channel's presentation style followed that of ITV1 and ITV2 with a big bold numeral topped with the split-block ITV logo.
A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.
|18sec||933 Views||'Three' ident|
Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.
|17sec||626 Views||'Inspector Morse' ident|
Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.
|13sec||646 Views||'Sherlock Holmes' ident|