At the launch of ITV3 in November 2004, the channel's presentation style followed that of ITV1 and ITV2 with a big bold numeral topped with the split-block ITV logo.
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A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.
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This ident explores the themes of ITV3's programming.
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Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.
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Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.
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