On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
  | 22sec | 2422 Views | 10 Comments | Fans ident (1) | |
| | 22sec | 1047 Views | 2 Comments | Fans ident (2) | |
| | 22sec | 970 Views | 5 Comments | Flippers ident (1) | |
| | 22sec | 822 Views | Add a comment | Flippers ident (2) | |
| | 17sec | 1084 Views | 1 Comment | Hot Dogs ident (1) | |
| | 22sec | 805 Views | Add a comment | Jam Jars ident (1) | |
| | 12sec | 651 Views | Add a comment | Jam Jars ident (2) | |
| | 17sec | 885 Views | Add a comment | Lifebelt ident (1) | |
| | 12sec | 781 Views | Add a comment | Rock ident (1) | |
| | 17sec | 676 Views | Add a comment | Rock ident (2) | |
| | 17sec | 809 Views | Add a comment | Rock ident (3) | |
| | 12sec | 848 Views | 1 Comment | Tea ident (1) | |
| | 12sec | 1039 Views | Add a comment | Wellies ident (1) |
In January 2016, further imagery was added in to the mix.
| | 17sec | 1336 Views | 2 Comments | 2016 Ident (Example 1) | |
| | 22sec | 907 Views | Add a comment | 2016 Ident (Example 2) | |
| | 22sec | 997 Views | Add a comment | 2016 Ident (Example 3) | |
| | 22sec | 825 Views | Add a comment | 2016 Ident (Example 4) | |
| | 22sec | 1186 Views | Add a comment | 2016 Ident (Example 5) |
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