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ITV2 : Current Idents

ITV2 : Current Idents

On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.

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Examples of ITV2's idents created by the channel's playout system.Ident / Day to Day / 2015
Posted on 12th August 2015

 Save Video  Watch 'Fans ident (1)' 22sec2525 Views10 CommentsFans ident (1)
 Save Video  Watch 'Fans ident (2)' 22sec1082 Views2 CommentsFans ident (2)
 Save Video  Watch 'Flippers ident (1)' 22sec1006 Views6 CommentsFlippers ident (1)
 Save Video  Watch 'Flippers ident (2)' 22sec857 ViewsAdd a commentFlippers ident (2)
 Save Video  Watch 'Hot Dogs ident (1)' 17sec1125 Views1 CommentHot Dogs ident (1)
 Save Video  Watch 'Jam Jars ident (1)' 22sec838 ViewsAdd a commentJam Jars ident (1)
 Save Video  Watch 'Jam Jars ident (2)' 12sec674 ViewsAdd a commentJam Jars ident (2)
 Save Video  Watch 'Lifebelt ident (1)' 17sec918 ViewsAdd a commentLifebelt ident (1)
 Save Video  Watch 'Rock ident (1)' 12sec804 ViewsAdd a commentRock ident (1)
 Save Video  Watch 'Rock ident (2)' 17sec702 ViewsAdd a commentRock ident (2)
 Save Video  Watch 'Rock ident (3)' 17sec832 ViewsAdd a commentRock ident (3)
 Save Video  Watch 'Tea ident (1)' 12sec874 Views1 CommentTea ident (1)
 Save Video  Watch 'Wellies ident (1)' 12sec1065 ViewsAdd a commentWellies ident (1)


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In January 2016, further imagery was added in to the mix.Ident / Day to Day / 2016
Posted on 15th January 2016

 Save Video  Watch '2016 Ident (Example 1)' 17sec1425 Views2 Comments2016 Ident (Example 1)
 Save Video  Watch '2016 Ident (Example 2)' 22sec959 ViewsAdd a comment2016 Ident (Example 2)
 Save Video  Watch '2016 Ident (Example 3)' 22sec1059 ViewsAdd a comment2016 Ident (Example 3)
 Save Video  Watch '2016 Ident (Example 4)' 22sec868 ViewsAdd a comment2016 Ident (Example 4)
 Save Video  Watch '2016 Ident (Example 5)' 22sec1243 ViewsAdd a comment2016 Ident (Example 5)