On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
21sec
3608 Views
Fans ident (1)
22sec
1571 Views
Fans ident (2)
21sec
1552 Views
Flippers ident (1)
22sec
1293 Views
Flippers ident (2)
17sec
1633 Views
Hot Dogs ident (1)
22sec
1245 Views
Jam Jars ident (1)
12sec
1005 Views
Jam Jars ident (2)
17sec
1363 Views
Lifebelt ident (1)
12sec
1229 Views
Rock ident (1)
17sec
1070 Views
Rock ident (2)
17sec
1221 Views
Rock ident (3)
12sec
1267 Views
Tea ident (1)
11sec
1529 Views
Wellies ident (1)
