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ITV2 : Current Idents

ITV2 : Current Idents

On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.

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Examples of ITV2's idents created by the channel's playout system.Ident / Day to Day / 2015
Posted on 12th August 2015

 Save Video  Watch 'Fans ident (1)' 22sec2422 Views10 CommentsFans ident (1)
 Save Video  Watch 'Fans ident (2)' 22sec1047 Views2 CommentsFans ident (2)
 Save Video  Watch 'Flippers ident (1)' 22sec970 Views5 CommentsFlippers ident (1)
 Save Video  Watch 'Flippers ident (2)' 22sec822 ViewsAdd a commentFlippers ident (2)
 Save Video  Watch 'Hot Dogs ident (1)' 17sec1084 Views1 CommentHot Dogs ident (1)
 Save Video  Watch 'Jam Jars ident (1)' 22sec805 ViewsAdd a commentJam Jars ident (1)
 Save Video  Watch 'Jam Jars ident (2)' 12sec651 ViewsAdd a commentJam Jars ident (2)
 Save Video  Watch 'Lifebelt ident (1)' 17sec885 ViewsAdd a commentLifebelt ident (1)
 Save Video  Watch 'Rock ident (1)' 12sec781 ViewsAdd a commentRock ident (1)
 Save Video  Watch 'Rock ident (2)' 17sec676 ViewsAdd a commentRock ident (2)
 Save Video  Watch 'Rock ident (3)' 17sec809 ViewsAdd a commentRock ident (3)
 Save Video  Watch 'Tea ident (1)' 12sec848 Views1 CommentTea ident (1)
 Save Video  Watch 'Wellies ident (1)' 12sec1039 ViewsAdd a commentWellies ident (1)


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In January 2016, further imagery was added in to the mix.Ident / Day to Day / 2016
Posted on 15th January 2016

 Save Video  Watch '2016 Ident (Example 1)' 17sec1336 Views2 Comments2016 Ident (Example 1)
 Save Video  Watch '2016 Ident (Example 2)' 22sec907 ViewsAdd a comment2016 Ident (Example 2)
 Save Video  Watch '2016 Ident (Example 3)' 22sec997 ViewsAdd a comment2016 Ident (Example 3)
 Save Video  Watch '2016 Ident (Example 4)' 22sec825 ViewsAdd a comment2016 Ident (Example 4)
 Save Video  Watch '2016 Ident (Example 5)' 22sec1186 ViewsAdd a comment2016 Ident (Example 5)