On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.




















Examples of ITV2's idents created by the channel's playout system.
21sec
4478 Views
Fans ident (1)
22sec
2049 Views
Fans ident (2)
21sec
2014 Views
Flippers ident (1)
22sec
1616 Views
Flippers ident (2)
17sec
2026 Views
Hot Dogs ident (1)
22sec
1585 Views
Jam Jars ident (1)
12sec
1308 Views
Jam Jars ident (2)
17sec
1701 Views
Lifebelt ident (1)
12sec
1604 Views
Rock ident (1)
17sec
1360 Views
Rock ident (2)
17sec
1493 Views
Rock ident (3)
12sec
1686 Views
Tea ident (1)
11sec
1987 Views
Wellies ident (1)