On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
21sec
2985 Views
Fans ident (1)
22sec
1282 Views
Fans ident (2)
21sec
1197 Views
Flippers ident (1)
22sec
1012 Views
Flippers ident (2)
17sec
1319 Views
Hot Dogs ident (1)
22sec
1005 Views
Jam Jars ident (1)
12sec
809 Views
Jam Jars ident (2)
17sec
1093 Views
Lifebelt ident (1)
12sec
970 Views
Rock ident (1)
17sec
869 Views
Rock ident (2)
17sec
976 Views
Rock ident (3)
12sec
1026 Views
Tea ident (1)
11sec
1236 Views
Wellies ident (1)
