On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
  | 22sec | 2348 Views | 10 Comments | Fans ident (1) | |
| | 22sec | 1018 Views | 2 Comments | Fans ident (2) | |
| | 22sec | 946 Views | 5 Comments | Flippers ident (1) | |
| | 22sec | 806 Views | Add a comment | Flippers ident (2) | |
| | 17sec | 1059 Views | 1 Comment | Hot Dogs ident (1) | |
| | 22sec | 781 Views | Add a comment | Jam Jars ident (1) | |
| | 12sec | 637 Views | Add a comment | Jam Jars ident (2) | |
| | 17sec | 862 Views | Add a comment | Lifebelt ident (1) | |
| | 12sec | 752 Views | Add a comment | Rock ident (1) | |
| | 17sec | 647 Views | Add a comment | Rock ident (2) | |
| | 17sec | 713 Views | Add a comment | Rock ident (3) | |
| | 12sec | 825 Views | 1 Comment | Tea ident (1) | |
| | 12sec | 1013 Views | Add a comment | Wellies ident (1) |
In January 2016, further imagery was added in to the mix.
| | 17sec | 1287 Views | 2 Comments | 2016 Ident (Example 1) | |
| | 22sec | 879 Views | Add a comment | 2016 Ident (Example 2) | |
| | 22sec | 965 Views | Add a comment | 2016 Ident (Example 3) | |
| | 22sec | 797 Views | Add a comment | 2016 Ident (Example 4) | |
| | 22sec | 1148 Views | Add a comment | 2016 Ident (Example 5) |
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