On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
21sec
4000 Views
Fans ident (1)
22sec
1768 Views
Fans ident (2)
21sec
1785 Views
Flippers ident (1)
22sec
1445 Views
Flippers ident (2)
17sec
1821 Views
Hot Dogs ident (1)
22sec
1408 Views
Jam Jars ident (1)
12sec
1145 Views
Jam Jars ident (2)
17sec
1544 Views
Lifebelt ident (1)
12sec
1400 Views
Rock ident (1)
17sec
1213 Views
Rock ident (2)
17sec
1360 Views
Rock ident (3)
12sec
1418 Views
Tea ident (1)
11sec
1725 Views
Wellies ident (1)
