On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.
Examples of ITV2's idents created by the channel's playout system.
21sec
4193 Views
Fans ident (1)
22sec
1873 Views
Fans ident (2)
21sec
1873 Views
Flippers ident (1)
22sec
1515 Views
Flippers ident (2)
17sec
1883 Views
Hot Dogs ident (1)
22sec
1474 Views
Jam Jars ident (1)
12sec
1215 Views
Jam Jars ident (2)
17sec
1599 Views
Lifebelt ident (1)
12sec
1474 Views
Rock ident (1)
17sec
1269 Views
Rock ident (2)
17sec
1408 Views
Rock ident (3)
12sec
1523 Views
Tea ident (1)
11sec
1817 Views
Wellies ident (1)
