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ITV2 : Current Idents

ITV2 : Current Idents

On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.

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Examples of ITV2's idents created by the channel's playout system.Ident / Day to Day / 2015
Posted on 12th August 2015

 Save Video  Watch 'Fans ident (1)' 22sec2348 Views10 CommentsFans ident (1)
 Save Video  Watch 'Fans ident (2)' 22sec1018 Views2 CommentsFans ident (2)
 Save Video  Watch 'Flippers ident (1)' 22sec946 Views5 CommentsFlippers ident (1)
 Save Video  Watch 'Flippers ident (2)' 22sec806 ViewsAdd a commentFlippers ident (2)
 Save Video  Watch 'Hot Dogs ident (1)' 17sec1059 Views1 CommentHot Dogs ident (1)
 Save Video  Watch 'Jam Jars ident (1)' 22sec781 ViewsAdd a commentJam Jars ident (1)
 Save Video  Watch 'Jam Jars ident (2)' 12sec637 ViewsAdd a commentJam Jars ident (2)
 Save Video  Watch 'Lifebelt ident (1)' 17sec862 ViewsAdd a commentLifebelt ident (1)
 Save Video  Watch 'Rock ident (1)' 12sec752 ViewsAdd a commentRock ident (1)
 Save Video  Watch 'Rock ident (2)' 17sec647 ViewsAdd a commentRock ident (2)
 Save Video  Watch 'Rock ident (3)' 17sec713 ViewsAdd a commentRock ident (3)
 Save Video  Watch 'Tea ident (1)' 12sec825 Views1 CommentTea ident (1)
 Save Video  Watch 'Wellies ident (1)' 12sec1013 ViewsAdd a commentWellies ident (1)


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In January 2016, further imagery was added in to the mix.Ident / Day to Day / 2016
Posted on 15th January 2016

 Save Video  Watch '2016 Ident (Example 1)' 17sec1287 Views2 Comments2016 Ident (Example 1)
 Save Video  Watch '2016 Ident (Example 2)' 22sec879 ViewsAdd a comment2016 Ident (Example 2)
 Save Video  Watch '2016 Ident (Example 3)' 22sec965 ViewsAdd a comment2016 Ident (Example 3)
 Save Video  Watch '2016 Ident (Example 4)' 22sec797 ViewsAdd a comment2016 Ident (Example 4)
 Save Video  Watch '2016 Ident (Example 5)' 22sec1148 ViewsAdd a comment2016 Ident (Example 5)