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ITV2 : Current Idents

ITV2 : Current Idents

On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.

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Examples of ITV2's idents created by the channel's playout system.Ident / Day to Day / 2015
Posted on 12th August 2015

 Save Video  Watch 'Fans ident (1)' 22sec2592 Views10 CommentsFans ident (1)
 Save Video  Watch 'Fans ident (2)' 22sec1122 Views2 CommentsFans ident (2)
 Save Video  Watch 'Flippers ident (1)' 22sec1048 Views6 CommentsFlippers ident (1)
 Save Video  Watch 'Flippers ident (2)' 22sec891 ViewsAdd a commentFlippers ident (2)
 Save Video  Watch 'Hot Dogs ident (1)' 17sec1174 Views1 CommentHot Dogs ident (1)
 Save Video  Watch 'Jam Jars ident (1)' 22sec874 ViewsAdd a commentJam Jars ident (1)
 Save Video  Watch 'Jam Jars ident (2)' 12sec709 ViewsAdd a commentJam Jars ident (2)
 Save Video  Watch 'Lifebelt ident (1)' 17sec949 ViewsAdd a commentLifebelt ident (1)
 Save Video  Watch 'Rock ident (1)' 12sec838 ViewsAdd a commentRock ident (1)
 Save Video  Watch 'Rock ident (2)' 17sec735 ViewsAdd a commentRock ident (2)
 Save Video  Watch 'Rock ident (3)' 17sec866 ViewsAdd a commentRock ident (3)
 Save Video  Watch 'Tea ident (1)' 12sec908 Views1 CommentTea ident (1)
 Save Video  Watch 'Wellies ident (1)' 12sec1096 ViewsAdd a commentWellies ident (1)


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In January 2016, further imagery was added in to the mix.Ident / Day to Day / 2016
Posted on 15th January 2016

 Save Video  Watch '2016 Ident (Example 1)' 17sec1501 Views2 Comments2016 Ident (Example 1)
 Save Video  Watch '2016 Ident (Example 2)' 22sec1018 ViewsAdd a comment2016 Ident (Example 2)
 Save Video  Watch '2016 Ident (Example 3)' 22sec1127 ViewsAdd a comment2016 Ident (Example 3)
 Save Video  Watch '2016 Ident (Example 4)' 22sec926 ViewsAdd a comment2016 Ident (Example 4)
 Save Video  Watch '2016 Ident (Example 5)' 22sec1305 ViewsAdd a comment2016 Ident (Example 5)