At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.
ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".
ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".
Second Set
Towards the end of March 2013, a further set of idents was introduced into the rotation.
Towards the end of March 2013, a further set of idents was introduced into the rotation.
A few months in to the new presentation, and more idents start to appear - here a couple lads walking on hay rolls.
The channel opened with the Lion Walker ident; come March, and the lady's now walking a panda...
Racing through an airport on luggage trolleys features in this ident.
Additional idents
