ITV2 : 2013 Idents
At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".
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Lion Walker ident.
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Office Chair Curling ident.
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Supermarket Joust ident.
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Bubblewrap Sumo ident.
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Office Fan Tennis ident.
Second Set

Towards the end of March 2013, a further set of idents was introduced into the rotation.
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A few months in to the new presentation, and more idents start to appear - here a couple lads walking on hay rolls.
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The channel opened with the Lion Walker ident; come March, and the lady's now walking a panda...
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Wheelbarrow-Wielding Workmen ident.
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Racing through an airport on luggage trolleys features in this ident.
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Lilo Run ident.
Additional idents
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Swimming Pool ident used to introduce 'Love Island' in June 2015.