ITV2 : 2013 Idents : The Ident Gallery

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ITV2 : 2013 Idents
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At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".

Lion Walker ident.

23secLion Walker ident

Office Chair Curling ident.

21secCurling ident

Supermarket Joust ident.

21secSupermarket Joust ident

Bubblewrap Sumo ident.

21secBubblewrap Sumo ident

Office Fan Tennis ident.

21secOffice Fan Tennis ident

Second Set

Towards the end of March 2013, a further set of idents was introduced into the rotation.

A few months in to the new presentation, and more idents start to appear - here a couple lads walking on hay rolls.

21secHaywalking ident

The channel opened with the Lion Walker ident; come March, and the lady's now walking a panda...

19secPanda Walker ident

Wheelbarrow-Wielding Workmen ident.

24secWheelbarrows ident

Racing through an airport on luggage trolleys features in this ident.

25secAirport Trolleys ident

Lilo Run ident.

18secLilo Run ident

Additional idents

Swimming Pool ident used to introduce 'Love Island' in June 2015.

23secSwimming Pool ident

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