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ITV2 : 2013 Idents

ITV2 : 2013 Idents

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".

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Lion Walker ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Lion Walker ident' 22sec2922 Views1 CommentLion Walker ident


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Office Chair Curling ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Curling ident' 20sec1765 ViewsAdd a commentCurling ident


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Supermarket Joust ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Supermarket Joust ident' 20sec1635 ViewsAdd a commentSupermarket Joust ident


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Bubblewrap Sumo ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Bubblewrap Sumo ident' 20sec1431 ViewsAdd a commentBubblewrap Sumo ident


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Office Fan Tennis ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 9th June 2015

 Save Video  Watch 'Office Fan Tennis ident' 22sec1774 ViewsAdd a commentOffice Fan Tennis ident




Second Set

Towards the end of March 2013, a further set of idents was introduced into the rotation.

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A few months in to the new presentation, and more idents start to appear - here a couple lads walking on hay rolls.Ident / Day to Day / 2013
Posted on 26th March 2013

 Save Video  Watch 'Haywalking ident' 20sec1740 Views2 CommentsHaywalking ident


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The channel opened with the Lion Walker ident; come March, and the lady's now walking a panda...Ident / Day to Day / 2013
Posted on 2nd April 2013

 Save Video  Watch 'Panda Walker ident' 18sec1342 Views1 CommentPanda Walker ident


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Wheelbarrow-Wielding Workmen ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Wheelbarrows ident' 23sec1492 ViewsAdd a commentWheelbarrows ident


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Racing through an airport on luggage trolleys features in this ident.Ident / Day to Day / 2013
Posted on 11th June 2013

 Save Video  Watch 'Airport Trolleys ident' 24sec1257 ViewsAdd a commentAirport Trolleys ident


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Lilo Run ident.Ident / Day to Day / 2013
Posted on 28th September 2013

 Save Video  Watch 'Lilo Run ident' 17sec1235 ViewsAdd a commentLilo Run ident




Additional idents

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Swimming Pool ident used to introduce 'Love Island' in June 2015.Ident / Day to Day / 2015
Posted on 8th June 2015

 Save Video  Watch 'Swimming Pool ident' 22sec651 ViewsAdd a commentSwimming Pool ident