ITV2 : 2013 Idents : The Ident Gallery : Presentation to Watch

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV2 has been re-coloured bright red and been given a series of live-action idents where "everyday actions get a playful twist" to reflect its "heightened reality world of fun and entertainment".

Lion Walker ident. Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

22sec

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Lion Walker ident

Office Chair Curling ident. Ident / Day to Day / 2013
Posted on 14th January 2013

20sec

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Curling ident

Supermarket Joust ident. Ident / Day to Day / 2013
Posted on 14th January 2013

20sec

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Supermarket Joust ident

Bubblewrap Sumo ident. Ident / Day to Day / 2013
Posted on 14th January 2013

20sec

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Bubblewrap Sumo ident

Office Fan Tennis ident. Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 9th June 2015

22sec

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Office Fan Tennis ident

Second Set

Towards the end of March 2013, a further set of idents was introduced into the rotation.

A few months in to the new presentation, and more idents start to appear - here a couple lads walking on hay rolls. Ident / Day to Day / 2013
Posted on 26th March 2013