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ITV1 HD : 2010 Idents
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This upscaled version of ITV1 launched at 6am on 2nd April 2010 and used an updated set of the standard-definition channel's presentation.
'Beach' ident.
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13secBeach ident
HD23secBeach ident (HD)
'Bike' ident.
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16secBike ident
'Boat' ident.
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ITV1 HD

18secBoat ident
'Bubbles' ident.
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13secBubbles ident
HD22secBubbles ident (HD)
'Buildings' ident.
ITV1 HD
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ITV1 HD

20secBuildings ident
HD19secBuildings ident (HD)
'Dodgems' ident. The third video contains a warm goodnight message before the commencing ITV Nightscreen.
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18secDodgems ident
HD22secDodgems ident (HD)
HD17secDodgems ident (Goodnight) (HD)
'Fountains' ident.
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ITV1 HD

16secFountains ident
HD20secFountains ident (HD)
'Garden' ident.
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17secGarden ident
15secGarden ident (announcerless)
HD22secGarden ident (HD)
'Lanterns' ident.This was added to the set on 9th April, a week on from the channel's launch.
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16secLanterns ident
HD22secLanterns ident (HD)
'Market' ident.
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21secMarket ident
HD20secMarket ident (HD)
'Pavement Art' ident.
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16secPavement Art ident
HD14secPavement Art ident (HD)
'Snakes and Ladders' ident first shown on 11th April 2010.
ITV1 HD
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ITV1 HD
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18secSnakes and Ladders ident
HD19secSnakes and Ladders ident (HD)
'Sunflowers' ident. This was added to the set on 9th April, a week on from the channel's launch.
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16secSunflowers ident
HD23secSunflowers ident (HD)
'Urban Basketball' ident.
ITV1 HD
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ITV1 HD

16secUrban Basketball ident
HD17secUrban Basketball ident (HD)
Home > Past > ITV1 HD > 2010 Idents

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