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ITV1 : 2004 Idents
All videos at a glance
1st November 2004 saw the introduction of a new-style separated-blocks logo for ITV1 and with it, a new set of idents. Originally these included clips of programmes within the idents, but this method of trailing shows was dropped in 2005, leaving these standard animations.
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Blue ident.
19sec
Blue ident (Long form-up)  

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Bubbles ident.
16sec
Bubbles ident  

20sec
Bubbles ident (Long form-up)  

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Buildings ident.
11sec
Buildings ident  

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Clouds ident.
18sec
Clouds ident (Long form-up)  

16sec
Clouds ident  

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Ribbons ident.
19sec
Ribbons ident (Long form-up)  

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ITV1's idents for Christmas 2005.
22sec
Christmas 2005 ident (National) Long  

15sec
Christmas 2005 ident (National) Short  

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ITV1's ident for Christmas 2005 in the Central region.
14sec
Christmas 2005 ident (Central)  

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The final two idents shown of the blocks-style ITV1 identity, transmitted before GMTV on 16th January 2006. (Announcerless)
27sec
Final two idents  

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2004 Idents
2004 Miscellaneous Presentation