1st November 2004 saw the introduction of a new-style separated-blocks logo for ITV1 and with it, a new set of idents. Originally these included clips of programmes within the idents, but this method of trailing shows was dropped in 2005, leaving these standard animations.
The final two idents shown of the blocks-style ITV1 identity, transmitted before GMTV on 16th January 2006. (Announcerless)
