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ITV1 : 2004 Idents
1st November 2004 saw the introduction of a new-style separated-blocks logo for ITV1 and with it, a new set of idents. Originally these included clips of programmes within the idents, but this method of trailing shows was dropped in 2005, leaving these standard animations.
ITV1ITV1
Blue ident.
19sec
Blue ident (Long form-up)  

ITV1ITV1
Bubbles ident.
16sec
Bubbles ident  

20sec
Bubbles ident (Long form-up)  

ITV1ITV1
Buildings ident.
11sec
Buildings ident  

ITV1ITV1
Clouds ident.
18sec
Clouds ident (Long form-up)  

16sec
Clouds ident  

ITV1ITV1
Ribbons ident.
19sec
Ribbons ident (Long form-up)  

ITV1ITV1
ITV1's ident for Christmas 2005.
22sec
Christmas 2005 ident (National)  

ITV1ITV1
ITV1's ident for Christmas 2005 in the Central region.
14sec
Christmas 2005 ident (Central)  

ITV1ITV1
The final two idents shown of the blocks-style ITV1 identity, transmitted before GMTV on 16th January 2006. (Announcerless)
27sec
Final two idents  

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2004 Idents
2004 Miscellaneous Presentation