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Five Life : Idents and Presentation
Five Life - Five's first offshoot digital channel - launched on 15th October 2006 with a schedule aimed primarily at a female audience. It relaunched as FIVER on 28th April 2008.
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The idents, whilst rather busy visually, are all linked in that they follow a certain sequence. The first ident here begins with a scene of surfers on a beach (which ties in nicely with 'Home and Away' repeats on the channel) and moves on to a bowling alley.
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In the next ident, the scene starts in the bowling alley and moves on to a woman walking down a street.
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The scene expands to show the woman walking a dog, then it cuts to two people sharing an umbrella.
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From the images of people carrying umbrellas in the rain, it moves on to a woman leaving a camper van.
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After the camper van has been explored, the scene shifts to people walking on a beach.
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Starting with a shot of a life-belt, the ident follows the people on the beach, then cuts to a woman on motorbike.
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From the biker woman, to a scene of a children's playroom.
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And to complete the sequence, the scene starts with the playroom and ends back with the surfers on the beach.
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Five Life trailer graphics.
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Five Life trailer graphics.
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A mini-feature on the cast of 'Home and Away' also serves as a 'coming next' trailer.