Five Life : Idents and Presentation
Five Life - Five's first offshoot digital channel - launched on 15th October 2006 with a schedule aimed primarily at a female audience. It relaunched as FIVER on 28th April 2008.
The idents, whilst rather busy visually, are all linked in that they follow a certain sequence. The first ident here begins with a scene of surfers on a beach (which ties in nicely with 'Home and Away' repeats on the channel) and moves on to a bowling alley.
In the next ident, the scene starts in the bowling alley and moves on to a woman walking down a street.
The scene expands to show the woman walking a dog, then it cuts to two people sharing an umbrella.
From the images of people carrying umbrellas in the rain, it moves on to a woman leaving a camper van.
After the camper van has been explored, the scene shifts to people walking on a beach.
Starting with a shot of a life-belt, the ident follows the people on the beach, then cuts to a woman on motorbike.
And to complete the sequence, the scene starts with the playroom and ends back with the surfers on the beach.
Five Life trailer graphics.
Five Life trailer graphics.
A mini-feature on the cast of 'Home and Away' also serves as a 'coming next' trailer.
