On the morning of Thursday 27th September 2018, Channel 4 introduced new logos for all its secondary channels that incorporated the iconic '4' logo. This meant saying goodbye to the E4 logo that had been in use since the channel launched in 2001, the fortunate demise of the animated robot 'Eefer', and the welcome launch of a brand new set of idents and break bumpers.
Wicker Man ident.
Perhaps meaningless to E4's target audience, but this 'Chips' ident cheekily plays homage to one of Channel 4's original idents.
Underwater World ident.
Social Media Animals ident.
Beach Life ident.
E and 4 'get together' to create E4 in this Big Cats ident.