5Select : 2018 Idents
In mid-December 2017 it was announced that Channel 5's catch-up channel 'My5' would have a revised scheduled and be rebranded as '5Prime' from 16th January 2018. However, by 3rd January, the launch was pulled. Following a change of name to 5Select', the rebrand went ahead on Tuesday 13th February. Elements of the 5Prime branding - most noticeably the double diagonal - were retained, and indeed the shapes that would have made up the letters of Prime can still be seen in the idents.
5Select5Select
Blue ident.
5Select5Select
Blue on White ident.
5Select5Select
Burgundy ident.
5Select5Select
Burgundy on White ident.
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