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ITV : 2013 Idents (1)
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At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

At Christmas 2013, Mums on the Run, Night Cyclists, Log Fire and Ice Scraper returned to supplement the Christmas idents, with the rest of the set airing again from 2nd January 2014. For 2014, all the first set of idents have been edited so that the ITV logo appears sooner, and stays on throughout - in the manner of the second, third and fourth sets of idents.
Rescue Boat ident.
ITV
ITV

HD22secRescue Boat ident
HD24secRescue Boat ident (2014 edit)
HD21secRescue Boat ident (2014 edit) (Clean)
Ballet Girls ident.
ITV
ITV

HD23secBallet Girls ident
HD25secBallet Girls ident (2014 edit)
HD14secBallet Girls ident (2014 edit) (Clean)
Hot Air Balloon ident.
ITV
ITV

HD22secHot Air Balloon ident
HD30secHot Air Balloon ident (2014 edit)
Surfboarding Lesson ident.
ITV
ITV

HD23secSurfboarding Lesson ident
HD22secSurfboarding Lesson ident (2014 edit)
Bus Bunny ident.
ITV
ITV

HD19secBus Bunny ident
Candy Floss ident.
ITV
ITV

HD26secCandy Floss ident
HD27secCandy Floss ident (2014 edit)
HD18secCandy Floss ident (2014 edit) (Clean)
Night Cyclists ident.
ITV
ITV

HD13secNight Cyclists ident
HD25secNight Cyclists ident (2014 edit)
Lounge Dancing ident.
ITV
ITV

HD23secLounge Dancing ident
HD23secLounge Dancing ident (2014 ident)
Mums on the Run ident.
ITV
ITV

HD31secMums on the Run ident
HD17secMums on the Run ident (2014 edit)
HD22secMums on the Run ident (2014 edit) (Clean)
Lift ident.
ITV
ITV

HD23secLift ident
HD25secLift ident (2014 edit)
Fireplace ident.
ITV
ITV

HD23secFireplace ident
HD20secFireplace ident (2014 edit)
HD19secFireplace ident (2014 edit) (Clean)
Pugwash ident.
ITV
ITV

HD33secPugwash ident
Seesaw ident.
ITV
ITV

HD27secSeesaw ident
HD27secSeesaw ident (2014 edit)
Swimmers ident.
ITV
ITV

HD23secSwimmers ident
HD25secSwimmers ident (2014 edit)
HD22secSwimmers ident (2014 edit) (Clean)
Welder ident.
ITV
ITV

HD14secWelder ident
HD18secWelder ident (2014 edit)
A rather topical and seasonal ident - shown on a day following bad weather across the UK leaving many in this very situation.
ITV
ITV

HD23secIce Scraper ident
HD33secIce Scraper ident (2014 edit)
Fish 'n Chips ident.
ITV
ITV

HD23secFish 'n Chips ident
HD26secFish 'n Chips ident (2014 edit)
Firebreather ident.
ITV
ITV

HD21secFirebreather ident
Boxer ident.
ITV
ITV

HD21secBoxer ident
HD21secBoxer ident (2014 edit)
Road Sweeper ident.
ITV
ITV

HD19secRoad Sweeper ident
Full and announcerless Line Marker ident.
ITV
ITV

HD27secLine Marker ident
HD19secLine Marker ident (2014 edit)
It sounds like the announcer had second thoughts about saying 'Now, on your ITV' but only managed 'y'ITV'. Lips are the focus for this ident.
ITV
ITV

HD18secLips ident
HD19secLips ident (2014 edit)
Marching Band ident.
ITV
ITV

HD17secMarching Band ident
Tumble Dryer ident.
ITV
ITV

HD16secTumble Dryer ident
HD26secTumble Dryer ident (2014 edit)
HD23secTumble Dryer ident (2014 edit) (Clean)
Seamstresses ident.
ITV
ITV

HD23secSeamstresses ident
HD29secSeamstresses ident (2014 edit)
HD23secSeamstresses ident (2014 edit) (Clean)
The Rave ident was one of the least-used idents in the Winter set last year. This version is the 2014 edit with the ITV logo forming-up sooner and not fading out.
ITV
ITV

HD29secRave ident (2014 edit)
Again, another of the least-used idents last year has made its first appearance for 2014 - Night Walkers.
ITV
ITV

HD21secNight Walkers ident (2014 edit)
Newborn Baby ident.
ITV
ITV

HD24secNewborn Baby ident (2014 edit)
Trim ident.
ITV
ITV

HD21secTrim ident
HD22secTrim ident (Clean)
A special ident to introduce an advertising feature. It was shown during a commercial break within 'Dancing on Ice' on Sunday 9th February 2014 to promote 'The Lego Movie'.
ITV
ITV

13secCelebrate ident
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2013-2018 Idents (2)
2013-2018 Idents (3)
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2013-2018 Idents (5)
2013-2018 Idents (6)
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2013 Miscellaneous
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