Home > ITV > ITV1 > 2013-2018 >
ITV : 2013 Idents (2)
All videos at a glance
At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.
The Second Set

At Easter 2013, two seasonal idents were introduced - Bunny and Chicks. On these, the ITV logo forms-up on screen earlier than in the original idents, and it also stays on screen for the duration - rather than fading out half-way through. A week later, the Windy Beach ident appeared following the same format, then on Saturday 13th April, a completely new set of idents was introduced for the Spring season.
Windy Beach ident.
ITV
ITV

HD25secWindy Beach ident
Dance Crew ident.
ITV
ITV

28secDance Crew ident
Hook-a-Duck ident.
ITV
ITV

HD28secHook-a-Duck ident
Waltzers ident - here used during a break to promote a special commercial.
ITV
ITV

HD28secWaltzers ident
Hen Party ident.
ITV
ITV

HD26secHen Party ident
Bingo ident.
ITV
ITV

HD22secBingo ident
Bowling ident (1)
ITV
ITV

HD25secBowling ident (1)
HD23secBowling ident (1) (Clean)
Bowling ident (2)
ITV
ITV

HD27secBowling ident (2)
Horse ident.
ITV
ITV

HD27secHorse ident
Lamb ident.
ITV
ITV

HD20secLamb ident
Farmer ident.
ITV
ITV

HD15secFarmer ident
Barber's Shop Shave ident.
ITV
ITV

HD17secBarber's Shop Shave ident
Record Shop ident.
ITV
ITV

HD22secRecord Shop ident
HD21secRecord Shop ident (Clean)
Florist ident
ITV
ITV

HD25secFlorist ident
HD19secFlorist ident (Clean)
Greenhouse ident.
ITV
ITV

HD17secGreenhouse ident
Caterpillar ident.
ITV
ITV

HD23secCaterpillar ident
Baby's Dinner ident.
ITV
ITV

HD26secBaby's Dinner ident
Bungee Jump ident.
ITV
ITV

HD17secBungee Jump ident
HD18secBungee Jump ident (Clean)
Rowers ident.
ITV
ITV

HD21secRowers ident
HD23secRowers ident (Clean)
Living Statue ident.
ITV
ITV

HD23secLiving Statue ident
Control Centre ident.
ITV
ITV

28secControl Centre ident
Easter 2013

On Good Friday, ITV introduced Easter-themed idents into the rotation.
Easter Bunny ident. (Updated with a longer playout from Good Friday 2017)
ITV
ITV

HD23secBunny ident
Easter Chicks ident.
ITV
ITV

HD25secChicks ident
Home > ITV > ITV1 > 2013-2018 > 2013-2018 Idents (2)

2013-2018 Idents (1)
2013-2018 Idents (2)
2013-2018 Idents (3)
2013-2018 Idents (4)
2013-2018 Idents (5)
2013-2018 Idents (6)
2017 Miscellaneous
2013 Miscellaneous
Special Presentation (2)
Special Presentation (1)
2015 Rugby World Cup
2014 World Cup
Christmas 2013 to 2018