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ITV : Current Idents (2)

ITV : Current Idents (2)

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

For its flagship channel, the most noticeable change is its renaming back to just 'ITV' - dropping the '1' introduced back on 11th August 2001. Its idents convey scenes of day-to-day life of the British public, and they are overlaid with the new logo which magnifies the predominant colour of the area behind each of its sections to create an ever changing image. It is aimed to have a broad, ever increasing range of idents to reflect the mood of the day, the season or time of the year.

The Second Set

At Easter 2013, two seasonal idents were introduced - Bunny and Chicks. On these, the ITV logo forms-up on screen earlier than in the original idents, and it also stays on screen for the duration - rather than fading out half-way through. A week later, the Windy Beach ident appeared following the same format, then on Saturday 13th April, a completely new set of idents was introduced for the Spring season.

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Windy Beach ident.Ident / Day to Day / 2013
Posted on 8th April 2013

 Save Video  Watch 'Windy Beach ident'  HD 24sec1690 ViewsAdd a commentWindy Beach ident


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Dance Crew ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Dance Crew ident' 27sec1367 ViewsAdd a commentDance Crew ident


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Hook-a-Duck ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Hook-a-Duck ident'  HD 27sec1191 ViewsAdd a commentHook-a-Duck ident


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Waltzers ident - here used during a break to promote a special commercial.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 14th April 2013

 Save Video  Watch 'Waltzers ident'  HD 27sec1304 ViewsAdd a commentWaltzers ident


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Hen Party ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Hen Party ident'  HD 25sec702 ViewsAdd a commentHen Party ident


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Bingo ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Bingo ident'  HD 21sec786 ViewsAdd a commentBingo ident


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Bowling ident (1)Ident / Day to Day / 2013
Posted on 20th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Bowling ident (1)'  HD 24sec853 ViewsAdd a commentBowling ident (1)
 Save Video  Watch 'Bowling ident (1) (Clean)'  HD 21sec62 ViewsAdd a commentBowling ident (1) (Clean)


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Bowling ident (2)Ident / Day to Day / 2013
Posted on 20th April 2013

 Save Video  Watch 'Bowling ident (2)'  HD 26sec739 ViewsAdd a commentBowling ident (2)


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Horse ident.Ident / Day to Day / 2013
Posted on 13th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Horse ident'  HD 26sec886 Views1 CommentHorse ident


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Lamb ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Lamb ident'  HD 19sec657 Views1 CommentLamb ident


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Farmer ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Farmer ident'  HD 14sec745 Views1 CommentFarmer ident


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Barber's Shop Shave ident.Ident / Day to Day / 2013
Posted on 22nd April 2013

 Save Video  Watch 'Barber's Shop Shave ident'  HD 16sec655 ViewsAdd a commentBarber's Shop Shave ident


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Record Shop ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Record Shop ident'  HD 21sec887 Views1 CommentRecord Shop ident
 Save Video  Watch 'Record Shop ident (Clean)'  HD 20sec37 ViewsAdd a commentRecord Shop ident (Clean)


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Florist identIdent / Day to Day / 2013
Posted on 14th April 2013
Updated on 8th October 2016

 Save Video  Watch 'Florist ident'  HD 17sec623 Views1 CommentFlorist ident
 Save Video  Watch 'Florist ident (Clean)'  HD 18sec51 ViewsAdd a commentFlorist ident (Clean)


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Greenhouse ident.Ident / Day to Day / 2013
Posted on 14th April 2013

 Save Video  Watch 'Greenhouse ident'  HD 16sec720 ViewsAdd a commentGreenhouse ident


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Caterpillar ident.Ident / Day to Day / 2013
Posted on 15th April 2013

 Save Video  Watch 'Caterpillar ident'  HD 22sec564 ViewsAdd a commentCaterpillar ident


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Baby's Dinner ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Baby's Dinner ident'  HD 25sec821 ViewsAdd a commentBaby's Dinner ident


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Bungee Jump ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 10th October 2016

 Save Video  Watch 'Bungee Jump ident'  HD 16sec902 ViewsAdd a commentBungee Jump ident
 Save Video  Watch 'Bungee Jump ident (Clean)'  HD 16sec74 ViewsAdd a commentBungee Jump ident (Clean)


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Rowers ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 6th October 2016

 Save Video  Watch 'Rowers ident'  HD 20sec1286 ViewsAdd a commentRowers ident
 Save Video  Watch 'Rowers ident (Clean)'  HD 21sec50 ViewsAdd a commentRowers ident (Clean)


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Living Statue ident.Ident / Day to Day / 2013
Posted on 14th April 2013
Updated on 20th April 2013

 Save Video  Watch 'Living Statue ident'  HD 22sec830 Views3 CommentsLiving Statue ident


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Control Centre ident.Ident / Day to Day / 2013
Posted on 13th April 2013

 Save Video  Watch 'Control Centre ident' 27sec854 ViewsAdd a commentControl Centre ident




Easter 2013

On Good Friday, ITV introduced Easter-themed idents into the rotation.

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Easter Bunny ident.Ident / Easter / 2013
Posted on 29th March 2013

 Save Video  Watch 'Bunny ident'  HD 15sec984 ViewsAdd a commentBunny ident


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Easter Chicks ident.Ident / Easter / 2013
Posted on 29th March 2013

 Save Video  Watch 'Chicks ident'  HD 24sec987 ViewsAdd a commentChicks ident