In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.
The first set of idents introduced at the launch.
Autumn Leaves ident.
|26sec||456 Views||Add a comment||Autumn Leaves ident|
|16sec||272 Views||Add a comment||Concert ident|
Drenched Dog ident.
|14sec||234 Views||Add a comment||Drenched Dog ident|
|18sec||173 Views||Add a comment||Exercise ident|
|27sec||203 Views||Add a comment||Flamingos ident|
No Guts No Glory ident.
|17sec||200 Views||Add a comment||No Guts No Glory ident|
Rhythmic Gymnastics ident. Consistently used to introduce the news on UTV.
|27sec||291 Views||Add a comment||Rhythmic Gymnastics ident|
Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.
Mums on the Run ident.
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Newborn Baby ident.
|19sec||103 Views||Add a comment||Newborn Baby ident|
|19sec||101 Views||Add a comment||Swimmers ident|
|16sec||107 Views||Add a comment||Seesaw ident|
|14sec||126 Views||Add a comment||Welder ident|
|15sec||118 Views||Add a comment||Surfers ident|
Third set for Spring 2017
|20sec||176 Views||Add a comment||Bowling ident|
This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.
|18sec||124 Views||Add a comment||Florist ident|
Captured here on 27th February, the Pigeons ident has arrived on UTV but with a very different soundtrack to ITV's original.
|17sec||97 Views||Add a comment||Pigeons ident|
Windy Beach ident.
|19sec||80 Views||Add a comment||Windy Beach ident|
|18sec||40 Views||Add a comment||Lamb ident|
|12sec||39 Views||Add a comment||Hook-a-Duck ident|
Further additions in March 2017. These appeared to have been aired early, and judging by content, would be earmarked for the summer season.
Sun Cream ident.
|12sec||57 Views||Add a comment||Sun Cream ident|
Swimming Pool ident.
|12sec||75 Views||Add a comment||Swimming Pool ident|
Racing ident introduced in January following ITV Sport regaining the rights to show horse-racing.
|14sec||164 Views||Add a comment||Racing ident (7)|
Racing ident (8)
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Irish Leprechauns ident first shown to mark the Italy v Ireland rugby match on Saturday 11th February 2017. The video here was captured two weeks later and is a fuller playout of the ident.
|23sec||224 Views||Add a comment||Irish Leprechauns ident|