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UTV : 2016 Idents

UTV : 2016 Idents

In early 2016 UTV became part of ITV plc, and, on Monday 17th October 2016 at 6am, the channel's branding was brought into line with that of the parent company.

The first set of idents introduced at the launch.

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Autumn Leaves ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Autumn Leaves ident'  HD 26sec401 ViewsAdd a commentAutumn Leaves ident


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Concert ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Concert ident'  HD 16sec245 ViewsAdd a commentConcert ident


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Drenched Dog ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Drenched Dog ident'  HD 14sec212 ViewsAdd a commentDrenched Dog ident


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Exercise ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Exercise ident'  HD 18sec161 ViewsAdd a commentExercise ident


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Flamingos ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Flamingos ident'  HD 27sec186 ViewsAdd a commentFlamingos ident


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No Guts No Glory ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'No Guts No Glory ident'  HD 17sec185 ViewsAdd a commentNo Guts No Glory ident


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Rhythmic Gymnastics ident.Ident / Day to Day / 2016
Posted on 18th October 2016

 Save Video  Watch 'Rhythmic Gymnastics ident'  HD 27sec255 ViewsAdd a commentRhythmic Gymnastics ident




Second set introduced in January 2017, replacing the first set - except for Rhythmic Gymnastics retained for use into news programmes.

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Mums on the Run ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Mums on the Run ident'  HD 15sec88 ViewsAdd a commentMums on the Run ident


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Newborn Baby ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Newborn Baby ident'  HD 19sec93 ViewsAdd a commentNewborn Baby ident


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Swimmers ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Swimmers ident'  HD 19sec92 ViewsAdd a commentSwimmers ident


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Seesaw ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Seesaw ident'  HD 16sec96 ViewsAdd a commentSeesaw ident


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Welder ident.Ident / Day to Day / 2017
Posted on 7th January 2017

 Save Video  Watch 'Welder ident'  HD 14sec112 ViewsAdd a commentWelder ident


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Surfers ident.Ident / Day to Day / 2017
Posted on 8th January 2017

 Save Video  Watch 'Surfers ident'  HD 15sec102 ViewsAdd a commentSurfers ident


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Bowling ident.Ident / Day to Day / 2017
Posted on 17th January 2017

 Save Video  Watch 'Bowling ident'  HD 15sec145 ViewsAdd a commentBowling ident


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This Florist ident made an appearance on Tuesday 14th February 2017 - St Valentine's Day.Ident / Day to Day / 2017
Posted on 14th February 2017

 Save Video  Watch 'Florist ident'  HD 13sec98 ViewsAdd a commentFlorist ident


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Captured here on 27th February, the Pigeons ident has arrived on UTV but with a very different soundtrack to ITV's original.Ident / Day to Day / 2017
Posted on 28th February 2017

 Save Video  Watch 'Pigeons ident'  HD 17sec71 ViewsAdd a commentPigeons ident


Further additions in March 2017. By now, all the idents are 'in play' and are not limited to just one selection at a time.

Posted on 21st March 2017

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Sun Cream ident.Other / Day to Day / 2017
Posted on 21st March 2017

 Save Video  Watch 'Sun Cream ident'  HD 12sec30 ViewsAdd a commentSun Cream identNew


Posted on 21st March 2017

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Swimming Pool ident.Ident / Day to Day / 2017
Posted on 21st March 2017

 Save Video  Watch 'Swimming Pool ident'  HD 12sec38 ViewsAdd a commentSwimming Pool identNew


Posted on 21st March 2017

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Windy Beach ident.Ident / Day to Day / 2017
Posted on 21st March 2017

 Save Video  Watch 'Windy Beach ident'  HD 15sec40 ViewsAdd a commentWindy Beach identNew




Special Idents

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Racing ident introduced in January following ITV Sport regaining the rights to show horse-racing.Ident / Sport / 2017
Posted on 7th January 2017

 Save Video  Watch 'Racing ident'  HD 14sec144 ViewsAdd a commentRacing ident


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Irish Leprechauns ident first shown to mark the Italy v Ireland rugby match on Saturday 11th February 2017. The video here was captured two weeks later and is a fuller playout of the ident.Ident / Sport / 2017
Posted on 11th February 2017
Updated on 28th February 2017

 Save Video  Watch 'Irish Leprechauns ident'  HD 23sec192 ViewsAdd a commentIrish Leprechauns ident