On 2nd January 2011, UTV refreshed its on-air look with new idents and a 3D glass-effect logo for use on trailers and associated presentation. In June 2011, UTV announced an open competition for the public to send in their own films which could be chosen to become the latest 'U-dents'.
Climb ident - Mourne Mountains
|23sec||795 Views||Add a comment||Climb ident|
Cycle ident - Island Hill, County Down.
|14sec||393 Views||Add a comment||Cycle ident|
Flock ident - River Lagan, Belfast.
|18sec||411 Views||Add a comment||Flock ident|
Kayak ident - Whitehead.
|10sec||294 Views||Add a comment||Kayak ident|
Light ident - Islandmagee, County Antrim.
|12sec||277 Views||Add a comment||Light ident|
Rest ident - Whiteabbey, County Antrim.
|18sec||158 Views||Add a comment||Rest ident|
Row ident - River Lagan, Belfast.
|17sec||256 Views||Add a comment||Row ident|
Shine ident - St John's Point Lighthouse, County Down. The junction this ident was part of was played out without sound in error.
|16sec||214 Views||Add a comment||Shine ident|
Stroll ident - Whitehead, Country Antrim.
|17sec||304 Views||Add a comment||Stroll ident|
Study ident - Queen's University, Belfast.
|16sec||288 Views||Add a comment||Study ident|
Travel ident - Islandmagee, Country Antrim.
|18sec||212 Views||Add a comment||Travel ident|
Walk ident - Scrabo Tower, County Down.
|19sec||170 Views||Add a comment||Walk ident|
Sunset at Portstewart ident
|10sec||146 Views||Add a comment||Sunset ident|
Inch Abbey, Downpatrick ident.
|15sec||241 Views||Add a comment||Inch Abbey, Downpatrick ident|
Freeze ident - Hillsborough, County Down.
|17sec||330 Views||Add a comment||Freeze ident|
Slide ident - Ormeau Park, Belfast.
|16sec||282 Views||Add a comment||Slide ident|
Work ident - Broughshane, County Antrim.
|17sec||345 Views||Add a comment||Work ident|