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More4 : Current Idents

More4 : Current Idents

'The Digital Scrapbook'

More4 launched in October 2005 as Channel 4's more demanding 'adult entertainment' offering - but with the meaning of more 'insightful and intelligent' programming. Following six years of continually increasing ratings, it was decided that in 2012 the channel would be refocussed towards more lifestyle content.

The first part of the rebrand has been the introduction of More4's new look on 23rd January. The idents and presentation have been created by the design agency ManVsMachine and Channel 4's in-house team 4Creative. The second part is the schedule changes later in April when More4 becomes the 'Digital Scrapbook' encouraging viewers 'to collect, organise, share, discover and 'form deeper relationships' with Channel 4's factual content and its talent.'

Early in 2013, an alternative form-up of the logo on the idents was introduced with it sliding on in a grey box from the top of the screen.

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Boardwalk ident.Ident / Day to Day / 2012
Posted on 23rd January 2012

 Save Video  Watch 'Boardwalk ident' 17sec2156 Views1 CommentBoardwalk ident


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Boat ident.Ident / Day to Day / 2012
Posted on 23rd January 2012

 Save Video  Watch 'Boat ident' 17sec1516 ViewsAdd a commentBoat ident


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Café ident.Ident / Day to Day / 2012
Posted on 23rd January 2012

 Save Video  Watch 'Café ident' 17sec1505 ViewsAdd a commentCafé ident


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Tree ident.Ident / Day to Day / 2012
Posted on 23rd January 2012

 Save Video  Watch 'Tree ident' 17sec1422 ViewsAdd a commentTree ident


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Tree ident with alternative logo form-up.Ident / Day to Day / 2013
Posted on 2nd March 2013

 Save Video  Watch 'Tree ident (alternative)' 17sec703 ViewsAdd a commentTree ident (alternative)


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Staircase ident.Ident / Day to Day / 2012
Posted on 7th July 2012

 Save Video  Watch 'Staircase ident' 17sec1058 ViewsAdd a commentStaircase ident


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Street ident.Ident / Day to Day / 2012
Posted on 8th July 2012

 Save Video  Watch 'Street ident' 17sec1324 ViewsAdd a commentStreet ident