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ITV4 : Current Idents

ITV4 : Current Idents

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV4 is the home of sport and cult classics. The idents feature members of the public acting out their fantasies.

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Cardboard boxes ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Cardboard boxes ident' 20sec2162 ViewsAdd a commentCardboard boxes ident


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Trophy Lift ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Trophy Lift ident' 18sec1191 ViewsAdd a commentTrophy Lift ident


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Tour de Garage ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Tour de Garage ident' 18sec1076 ViewsAdd a commentTour de Garage ident


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Explosion ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Explosion ident' 19sec1149 ViewsAdd a commentExplosion ident


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Kung Fu ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Kung Fu ident' 20sec1070 ViewsAdd a commentKung Fu ident


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Bonnet Roll ident - original version with red ITV4 logo.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Bonnet Roll ident (version 1)' 19sec866 ViewsAdd a commentBonnet Roll ident (version 1)


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Bonnet Roll ident - second version with white ITV4 logo.Ident / Day to Day / 2015
Posted on 8th June 2015

 Save Video  Watch 'Bonnet Roll ident (version 2)' 20sec337 ViewsAdd a commentBonnet Roll ident (version 2)


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Rock 'n Rolls ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Rock 'n Rolls ident' 18sec963 ViewsAdd a commentRock 'n Rolls ident


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Laundryman! ident.Ident / Day to Day / 2013
Posted on 14th January 2013
Updated on 19th January 2013

 Save Video  Watch 'Laundryman! ident' 16sec898 ViewsAdd a commentLaundryman! ident


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A special ident to introduce Indian Premier League Cricket on ITV4.Ident / Day to Day / 2013
Posted on 20th April 2013

 Save Video  Watch 'Cricket ident' 20sec996 ViewsAdd a commentCricket ident




Idents added in 2014.

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Laundryman! 2 ident.Ident / Day to Day / 2014
Posted on 17th February 2014

 Save Video  Watch 'Laundryman! 2 ident' 17sec529 ViewsAdd a commentLaundryman! 2 ident


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Paintball ident.Ident / Day to Day / 2014
Posted on 17th February 2014

 Save Video  Watch 'Paintball ident' 18sec669 ViewsAdd a commentPaintball ident




Special Idents

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ITV4's ident to mark its coverage of the 2014 Tour de France cycle race, which started in Leeds, Yorkshire on 5th July.Ident / Sport / 2014
Posted on 5th July 2014

 Save Video  Watch 'Tour de France ident' 21sec545 ViewsAdd a commentTour de France ident


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On 7th January 2017, racing came to ITV4. This is ITV's Racing ident (1) from 1st January with ITV4's logo...Ident / Sport / 2017
Posted on 7th January 2017

 Save Video  Watch 'Racing ident (1)' 22sec110 Views1 CommentRacing ident (1)


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Racing ident (5)Ident / Sport / 2017
Posted on 7th January 2017

 Save Video  Watch 'Racing ident (5)' 16sec123 Views2 CommentsRacing ident (5)