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ITV3 : Current Idents

ITV3 : Current Idents

Collected Stories

At 6am on Monday 14th January 2013, ITV unveiled its new identity across all its outlets including broadcast, online, its studios and distribution. At its heart is a new logo designed in-house by ITV Creative in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

ITV3 has been given a midnight blue logo, and, as the home of ITV's crafted drama collections, has a set of incredibly detailed, stop-motion idents created from hand-cut and crafted paper scenes set in bell jars.



First Collection

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The Garden ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'The Garden ident' 20sec1519 ViewsAdd a commentThe Garden ident


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Darker ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Darker ident' 14sec1313 ViewsAdd a commentDarker ident


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Masked Ball ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Masked Ball ident' 20sec932 ViewsAdd a commentMasked Ball ident


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Forensic Laboratory ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'Forensic Laboratory ident' 20sec820 ViewsAdd a commentForensic Laboratory ident


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The Sea ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'The Sea ident' 20sec810 ViewsAdd a commentThe Sea ident


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The Writer ident.Ident / Day to Day / 2013
Posted on 14th January 2013

 Save Video  Watch 'The Writer ident' 21sec746 ViewsAdd a commentThe Writer ident




Second Collection

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Classic Films ident.Ident / Day to Day / 2013
Posted on 6th July 2013

 Save Video  Watch 'Classic Films ident' 16sec737 ViewsAdd a commentClassic Films ident


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Detective ident.Ident / Day to Day / 2013
Posted on 6th July 2013

 Save Video  Watch 'Detective ident' 17sec690 ViewsAdd a commentDetective ident


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Plant Life ident.Ident / Day to Day / 2013
Posted on 7th July 2013

 Save Video  Watch 'Plant Life ident' 17sec644 ViewsAdd a commentPlant Life ident


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The Chase ident.Ident / Day to Day / 2013
Posted on 7th July 2013

 Save Video  Watch 'The Chase' 17sec831 ViewsAdd a commentThe Chase