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ITV3 : 2006 Idents
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Along with ITV1 and ITV2, on 16th January 2006 ITV3 introduced completely new presentation with the launch of the new ITV logo. The theme for ITV3 is 'seeing the bigger picture'.
In this ident, the main visual is a timepiece with the focus on a ladybird on the second hand.
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20secLadybird ident
As a rose is pruned, there is a quick transition to what could be the burning end of a cigar.
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17secRose ident
HD21secRose ident (HD)
A simple allusion to size - the grandeur of a spiral staircase seen in the detail of a sea-shell.
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18secShell ident
Again, seeing the bigger picture, a coil of red rope becomes a delicate thread.
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17secThread ident
HD15secThread ident (HD)
Initially the woman places a small peticoat in the case, yet when she walks away, she's seen wearing a much larger one under skirt.
ITV3
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ITV3
ITV3

20secWoman ident
Unable to see the wood for the venetian blinds.
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ITV3
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ITV3

18secWoods ident
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