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ITV2 : Current Idents

ITV2 : Current Idents

On Wednesday 12 August 2015, ITV2 refreshed its presentation with a new package created by ManvsMachine for ITV Creative. Consisting of a selection of 'brand scenes', the idents are assembled on the fly using snippets from the scenes. Consequently, there's potential for over 300,000 combinations to play out on the automated system.

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Examples of ITV2's idents created by the channel's playout system.Ident / Day to Day / 2015
Posted on 12th August 2015

 Save Video  Watch 'Fans ident (1)' 22sec2137 Views8 CommentsFans ident (1)
 Save Video  Watch 'Fans ident (2)' 22sec943 Views2 CommentsFans ident (2)
 Save Video  Watch 'Flippers ident (1)' 22sec883 Views5 CommentsFlippers ident (1)
 Save Video  Watch 'Flippers ident (2)' 22sec743 ViewsAdd a commentFlippers ident (2)
 Save Video  Watch 'Hot Dogs ident (1)' 17sec998 Views1 CommentHot Dogs ident (1)
 Save Video  Watch 'Jam Jars ident (1)' 22sec731 ViewsAdd a commentJam Jars ident (1)
 Save Video  Watch 'Jam Jars ident (2)' 12sec599 ViewsAdd a commentJam Jars ident (2)
 Save Video  Watch 'Lifebelt ident (1)' 17sec802 ViewsAdd a commentLifebelt ident (1)
 Save Video  Watch 'Rock ident (1)' 12sec696 ViewsAdd a commentRock ident (1)
 Save Video  Watch 'Rock ident (2)' 17sec601 ViewsAdd a commentRock ident (2)
 Save Video  Watch 'Rock ident (3)' 17sec665 ViewsAdd a commentRock ident (3)
 Save Video  Watch 'Tea ident (1)' 12sec772 Views1 CommentTea ident (1)
 Save Video  Watch 'Wellies ident (1)' 12sec951 ViewsAdd a commentWellies ident (1)


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In January 2016, further imagery was added in to the mix.Ident / Day to Day / 2016
Posted on 15th January 2016

 Save Video  Watch '2016 Ident (Example 1)' 17sec1167 Views2 Comments2016 Ident (Example 1)
 Save Video  Watch '2016 Ident (Example 2)' 22sec819 ViewsAdd a comment2016 Ident (Example 2)
 Save Video  Watch '2016 Ident (Example 3)' 22sec894 ViewsAdd a comment2016 Ident (Example 3)
 Save Video  Watch '2016 Ident (Example 4)' 22sec740 ViewsAdd a comment2016 Ident (Example 4)
 Save Video  Watch '2016 Ident (Example 5)' 22sec1071 ViewsAdd a comment2016 Ident (Example 5)