This section looks at the presentation broadcast in the lead up to the opening of the London 2012 Olympic Games on 27th July. It is principally based on a superb animation created by Rainey Kelly Campbell Roalfe Y&R
, animated by Passion Pictures
and produced by Red Bee Media
. The music for the trailer - entitled 'First Steps' - was composed by Elbow and performed with the BBC Philharmonic Orchestra and the NovaVox gospel choir.
The main animated Olympic trailer. There are several edits from just five seconds through to the full 2'40" trailer that was first broadcast just before 7.30pm on 2nd July. The first video here is the full length trailer (a very large download), whilst the second video is the one minute edit.
Alternative end boards showing different BBC television and radio channels.
Short excerpts from the main animation used as teaser stings for the games, shown across the BBC channels.
Sprint sting. Countdown Stings
Over 50 combinations of these countdown stings have been created by Anthem
in conjuction with Mammoth Graphics
, for use on BBC ONE, BBC THREE and the BBC News Channel.
21 days to the London 2012 Olympic Games.
BBC THREE's version of the countdown sting. 10 days to go...