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BBC ONE : 2010 Idents

BBC ONE : 2010 Idents

For the launch of BBC ONE HD on 3rd November 2010, the current set of idents received a further update. The swirl over the logo form-up is now solid red and the logo itself is better defined for HD. Unlike ITV1 HD - which has idents that include HD in the logo - BBC ONE HD's presentation is upscaled from the SD channel and no HD identifier is used.

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Bikes ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 24th July 2014

 Save Video  Watch 'Bikes ident (HD)'  HD 21sec8517 Views4 CommentsBikes ident (HD)
 Save Video  Watch 'Bikes ident (Full) (HD)'  HD 17sec1751 ViewsAdd a commentBikes ident (Full) (HD)


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Capes ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 5th December 2013

 Save Video  Watch 'Capes ident (HD)'  HD 12sec4758 Views2 CommentsCapes ident (HD)
 Save Video  Watch 'Capes ident (Full)' 19sec2695 Views3 CommentsCapes ident (Full)
 Save Video  Watch 'Capes ident (HD only announcement)'  HD 13sec1647 ViewsAdd a commentCapes ident (HD only announcement)


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Dog Display Team ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Dog Display Team ident (HD)'  HD 22sec4173 Views2 CommentsDog Display Team ident (HD)


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Footballers ident.Ident / Day to Day / 2010
Posted on 8th May 2011
Updated on 3rd September 2011

 Save Video  Watch 'Footballers ident (HD)'  HD 18sec4041 Views2 CommentsFootballers ident (HD)


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Helicopter ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Helicopter ident (HD)'  HD 19sec3324 Views1 CommentHelicopter ident (HD)


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Hippos ident.Ident / Day to Day / 2010
Posted on 7th May 2011
Updated on 28th October 2011

 Save Video  Watch 'Hippos ident (HD)'  HD 15sec3510 Views1 CommentHippos ident (HD)
 Save Video  Watch 'Hippos ident (long) (HD)'  HD 25sec2364 ViewsAdd a commentHippos ident (long) (HD)


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Kites ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Kites ident (HD)'  HD 12sec3470 Views1 CommentKites ident (HD)


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Lawns ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Lawns ident (HD)'  HD 18sec2920 Views1 CommentLawns ident (HD)


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Magic Forest ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Magic Forest ident (HD)'  HD 16sec3004 Views2 CommentsMagic Forest ident (HD)


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Neon ident.Ident / Day to Day / 2010
Posted on 25th May 2011

 Save Video  Watch 'Neon ident (HD)'  HD 17sec3533 ViewsAdd a commentNeon ident (HD)


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Penguins ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Penguins ident (HD)'  HD 18sec2977 Views1 CommentPenguins ident (HD)


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Roses ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Roses ident (HD)'  HD 23sec2940 ViewsAdd a commentRoses ident (HD)


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Space ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Space ident (HD)'  HD 25sec2820 ViewsAdd a commentSpace ident (HD)


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Surfer ident.Ident / Day to Day / 2010
Posted on 7th May 2011

 Save Video  Watch 'Surfer ident (HD)'  HD 21sec2808 ViewsAdd a commentSurfer ident (HD)




Programme-specific idents

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'Bang Goes the Theory' ident.Ident / Specific Programme / 2010
Posted on 7th May 2011

 Save Video  Watch 'Bang Goes the Theory ident (HD)'  HD 16sec2089 ViewsAdd a commentBang Goes the Theory ident (HD)


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Edited version of the 'Strictly Come Dancing' ident that in its original form first aired in November 2010. 400 members of the public participated in this specially choreographed dance filmed at the BBC Television Centre in London. This ident is now part of the current rotation, but can usually be seen before entertainment shows such as 'So You Think You Can Dance'. The original cut can be found in here.Ident / Specific Programme / 2010
Posted on 7th May 2011

 Save Video  Watch 'Strictly Come Dancing ident (HD)'  HD 17sec2874 ViewsAdd a commentStrictly Come Dancing ident (HD)


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This ident was originally launched for the football World Cup in 2010. It has subsequently been used for other football themed programming such as 'Match of the Day'.Ident / Sport / 2010
Posted on 8th May 2011
Updated on 29th October 2011

 Save Video  Watch 'World Cup 2010 ident (HD)'  HD 24sec3046 Views2 CommentsWorld Cup 2010 ident (HD)




Regional Variations

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BBC ONE Northern Ireland's edit of the Helicopter ident shows more of the original dramatic footage than the network variant. The second, slightly longer video, was broadcast before BBC ONE NI's Election 2015 programme on 7th May 2015.Ident / Day to Day / 2009
Posted on 2nd April 2012

 Save Video  Watch 'Helicopter ident (BBC ONE NI Variation 1)' 21sec2140 ViewsAdd a commentHelicopter ident (BBC ONE NI Variation 1)
 Save Video  Watch 'Helicopter ident (BBC ONE NI Variation 2)' 25sec778 ViewsAdd a commentHelicopter ident (BBC ONE NI Variation 2)


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The Northern Ireland variant of the Penguins ident again keep to the original footage.Ident / Day to Day / 2009
Posted on 8th April 2012

 Save Video  Watch 'Penguins ident (BBC ONE NI Variation)' 20sec2288 ViewsAdd a commentPenguins ident (BBC ONE NI Variation)