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4seven : Pre-Launch

4seven : Pre-Launch

Pre-launch presentation.

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Pre-launch promo for the new channel broadcast on 4th July 2012. The final caption has the new channel numbers for the different platforms.Promotion / Channel Launch / 2012
Posted on 4th July 2012

 Save Video  Watch 'Pre-launch promo' 42sec849 ViewsAdd a commentPre-launch promo


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In the weeks leading up to the launch, the promo above played out with this end caption.Promotion / Channel Launch / 2012
Posted on 4th July 2012




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Animated holding caption broadcast on Freeview from mid-morning on 4th July 2012.Filler / Channel Launch / 2012
Posted on 4th July 2012

 Save Video  Watch 'Holding animation with announcement' 29sec840 ViewsAdd a commentHolding animation with announcement




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At midday, there was a four-minute long engineering test, previewing the channel's presentation. It was accompanied by a stereo sound test signalled by the two white squares.Testing / Channel Launch / 2012
Posted on 4th July 2012

 Save Video  Watch 'Engineering test' 265sec1158 ViewsAdd a commentEngineering test


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At 2pm, following the pre-launch trailer, another example of the ECP test animation played out but with a different font.Testing / Channel Launch / 2012
Posted on 4th July 2012


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Yet more testing. Strange that this is being done 'on-air'.Testing / Channel Launch / 2012
Posted on 4th July 2012


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